Recently we did some research about the way research companies are using Web 2.0.

In case you didn’t know yet: Web 2.0 is an umbrella for a variety of new online technologies that provide a software-like experience to Internet users, online applications such as social media, blogs and much more. But in the first place it’s an evolution whereby people, and thus customers, get a voice through these applications.

An ideal solution for research companies it seems. And indeed it is. Although we’ve learned in some conversations about the topic that not all research companies use it in the best possible way.

Some research companies amazingly don’t use it all. Many companies that use Web 2.0 only use it in a limited way. They only take advantage of a limited amount of tools and platforms such as blogs and social networks. More recent Web 2.0 applications are used less. This is normal: the first Web 2.0 applications are the most adopted by companies.

Forrester Research did a survey quite a while ago titled “Will Web 2.0 Transform Market Research?”. The company concludes that it will but that the high costs will make it happen mainly in large companies. Forrester Research also foresees the raise of ‘Market Research online communities’ (MROCs). But, as we discovered, market research 2.0 is more than that.

What is market research 2.0?

It gives a more central place to the participants than to the researchers and thus it is more about a personal conversation. Also the conversations and interaction between the participants are often observed and analyzed.

It’s also an evolution in which online media and technologies play and will play an increasing role. Think about co-creation, user-generated brainstorm sessions and applications such as widgets that can be implemented across social networks and blogs.

The networking phenomenon plays a big role in market research 2.0 too: creating conversations between participants and panels on one hand and companies on the other hand but also following conversations between participants themselves. And finally monitoring social networking tools and blogs.

When talking to some research companies we heard great examples of how they use Web 2.0 in consumer research. They were often cross-channel and based on scenarios that used a variety of media and tools, including SMS, Twitter, chats, webcams and so on. So it seems the possibilities are endless.

Will market research 2.0 replace the traditional approach? According to most industry experts we spoke with not: focus groups and panels are still key. But online becomes increasingly important, as well in the collection of data, the interaction with the participant as the way the research is set up: cross-channel and scenario-based. Most experts also see market research 2.0 as complementary and especially fit for some target groups such as younger consumers.

Conclusion? It’s about getting the right mix, getting social and being participant-centric. Or about getting more personal.

And…understanding the tools and being inventive to create the best scenarios for the target groups and purpose of the research.

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From all of us here at your organic herb super store http://www.floridaherbhouse.com/ and http://www.sharpweblabs.com/ we wish you a happy Tuesday. I have decided to get this monkey off my back about this crazy controversy with "Till" and "No Till" agriculture and farming.

He says to till the field and she says "No! Don't Do It!", they say "Till It A Little!", another one says "Till It Every Three Years!", what to do, what to do? Yes who ever thought that the simple task of plowing and tilling a field would become such an issue in our lifetime?

For those of you who are beginning to use more and more organic products in your diet the no till issue is probably somewhat familiar to you. For those of you just tuning in a "No Till" field is one where crops are grown but the soil is never dug up and "Tilled", get it?

From our standpoint there are many advantages you would think with "No Tilling" such as reduced carbon emissions from soil erosion as disturbed soil can and will breakdown and release carbons into our atmosphere which may lend a hand in the so called "Greenhouse Effect" which is destroying our planet. The next big advantage to "No Till" farming would be the reduced requirement for all those big "Vroom Vroom", "Whoosh Whoosh", "Jingle Jangle", farm equipment machines that need to be operated to do the tedious tilling. Right there is an obvious savings in emission as those big machines run on gasoline or diesel fuel and burn lots of it. With some setbacks to "No Till" farming now beginning to surface as I figured it would we must make a bold move and know our earth, soil, and air better than ever! Yes I will not make this a five page blog to spare all my friends but will say that what needs to be done NOW is to start making some in depth long term ecological studies and get some more insight regarding the true benefits and drawbacks of "Till and No Till farming". It seems mother nature is hesitant to offer her secrets with ease and we must take this into account for the sake of our farming future.

If you have a chance stop by our store and support our huge inventory of organic and earth friendly product for you and your family. If you ever place an order at any one of our stores online or in person then please let us know you have read one of our blogs and get one of our all natural and earth friendly hand poured bees wax lip balms FREE. These retail for $3 each in our stores. These are hand made by Lee's Bees and our customers love them! Have a great organic and healthy trans fat free day!

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Sharp Labs Inc. - www.SharpWebLabs.com

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